Web 2.0 is the most trending term when describing Internet and web culture. Web 2.0 has been in existence since the year 2004. During this time, the World Wide Web transitioned into a platform for accessing online services and was identified as Web 2.0 at an O’Reilley Media conference.
Brief History of Web 1.0: In 1989, Web 1.0 served as a platform to share academic documents. Later, users began to exchange information about almost everything. The web was also known as the ‘Information Superhighway’ during Clinton’s reign and gained widespread popularity.
During 2001, the ‘Dot Com’ revolution received a setback. Most Internet startups struggled with their profit margins. Consumers showed skepticism about Internet spending and e-commerce. Layoffs became commonplace, and ‘Dot Com’ companies were unable to secure investments. The failure of Dot Com companies adversely affected the growth of the Web.
Low investment featured the period between 2001 and 2004. As a result, Web 1.0 served as a mere advertising platform for business offerings.
The Development of Web 2.0 and Subsequent Growth
Key developments in the World Wide Web began to take place after the year 2004. Viable technology propositions attracted considerable investments. Technology experts introduced novel approaches to offer differentiated services. Gradually, Web 2.0 evolved from a mere broadcasting platform to a software service delivery platform.
Internet-based companies went beyond advertising their profiles and into online software service providers. Customers were comfortable accessing services from a web browser. Eventually, the positive response from customers helped Web 2.0 emerge as a viable platform for indispensable tools and services.
Value Added Services Offered by Web 2.0
It represents a revolutionary change in the functioning of the World Wide Web. While Web 1.0 referred to a web marketing platform for electronic brochures, Web 2.0 highlighted the transition towards an interactive web.
Some of the most preferred interactive services offered by Web 2.0 include e-mail and online banking. These and other services as summarized below are usually available for free. Sometimes, Web 2.0 makes it possible to offer facilities for a fee as low as 5 dollars for a month. At other times, certain specialized services might be available for a higher rate, as much as 5000 dollars in a year.
Other office support tools available for Internet users include software products for project management, word processing, spread sheet tools, image and photo processing, and tools for hosting photo galleries.
Besides, Web 2.0 also offers interactive tools for marketing including video hosting, online radio, news feeds, music and file sharing, virus scanning, and hardware testing.
Web 2.0 makes it possible to avail value-added services including dating, geo-mapping, psychological counseling, team organization, job searching, confidential investigation, home and car security, wedding planning, logo design and graphic arts and e-commerce.